You will have heard the phrase "content is king" somewhere on the internet. The point is that content is a bit different than other areas of marketing like social media and SEO, in that many of them are really only around because of content. Content is at the centre of many and most marketing strategies.
Without content, SEOs would have nothing to optimize for search engines. The metadata they add to posts is an attempt to help robots like Google and Facebook wrap their digital heads around the complexities of the content they're indexing. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find content.
Every tweet with a link, every landing page for an ad is content. It's at the very heart of marketing.
Content Marketing really comes down to marketing that content. Promoting it and pushing it out. Building a reputation and trust with the content.
Contentr is a content marketing tool to help you power your business. We make it easy to build campaigns to promote your content and get it out there into the world. We have the tools to test and see how your messages are preforming. Helping you to automate so you can focus on the other parts of your business and providing value to your customers.